Prescott POS, Inc.

Independent Point of Sale Software & Hardware provider

Restaurant Marketing & Promotions THAT WORK

Increase Restaurant Revenue

You can use your restaurant point of sale system for much more than  ringing up orders! Point of Success includes features to help you sell more to your existing customers and get and keep new customers. 


Three ways to Increase Your 

Restaurant's Revenue:

  1. Raise Prices
  2. Increase customer quantity (gain new customers through advertising  and increase repeat purchases while retaining existing customers)
  3. Increase the average ticket with add-on selling and upselling (selling, marketing and product merchandising) 

 

Regular and Effective Advertising

  

Regular advertising and promotion is expensive and absolutely  necessary to build a restaurant’s business. Point of Success provides  reports that analyze every promotional activity:

  • Coupon redemptions
  • New customers generated by a promotion 
  • Lifetime value of customers by promotional activity 
  • Analysis of orders (average order size, total orders) by promotional activity


 

Its Easier to Keep a Customer and get a New One


It is a commonly held belief that a business will spend five times more  to get a new customer than it needs to spend to get comparable revenue from an existing customer. Point of Success gives a restaurant the information it needs to continually communicate with existing customers,  encouraging them to order more and order more frequently 

Continuing Effective Advertising and Promotion

With Point of Success it’s easy to decide which promotional activities,  offers or publications generate the most financial benefit. Informative  reports support every marketing spending decision with facts rather than  guesses. 


Create a list of currently available coupons, discounts and  promotions. Track customer response, redemption details and  effectiveness of every promotion. 



Add On Order Promotions


Point of Success makes it easy for a restaurant to encourage add-on of  extra items with every order. When offering incentives to servers or  order taking staff, sales achievements can be tracked for add-on items 



Birthday Club 


Recognize customers with a greeting or special offer on their birthday.  Store the birth month and day on a customer account for birthday marketing offers.  


 

Consistent, Reliable Source of Orders

Every restaurant manager recognizes their customers who order consistently. They know that the majority of their orders every day are  placed by existing customers. Existing customers are the most  consistent, reliable source of regular business.  

NEW Text Marketing

Text Marketing allows the user to send a text message blast to customers inviting them to come in, take advantage of an offer, 

or other calls to action. Features include:

  • Filter customers a number of criteria to reduce costs and target communication
  • $0.04 per text message makes this an extraordinarily inexpensive advertising method
  • Timely reach and proven effectiveness makes text messaging a must-have for any restaurant
  • Obey’s all communication laws of opt-in and text restriction


 

Lifetime Value

 

The value of a new customer is important, but the lifetime value of  an existing customer is even more important. Many restaurants expend a great deal of time and money to get new customers to the exclusion o  improving relationships with customers they already have.


If a restaurant spends $500 to get 30 new customers who each place a $15 order, the total new revenue will almost meet the cost of the advertising. The problem is that if  25% of these new customers order again, these new customers are profitable only if each retained new customer orders three or more times. Balancing new customer marketing activities with offers directed to existing customers is vital to a restaurant’s success. Restaurants using Point of Success  software know their customers and their buying habits, giving them the  power to emphasize existing customers in their business-building  activities

 


Make Good Customers Great Customers

Point of Success pinpoints good customers so you can communicate with  them more frequently and more effectively! Identify customers by their  longevity, their order frequency, their lifetime value and more. A good  customer is worth the extra care it takes to keep them coming back again  and again.

Entering discounts and tracking promotions is easier with Point of  Success’ coupon and discount tracking features. Each coupon or discount  is created with valid days, dates and times, how to calculate the discount, and the items to which the discount applies. 



 

Managers Stay Involved


Keeping managers informed and involved is the best way to improve a restaurant’s success. Busy managers spending time operating the restaurant are far less effective than managers who are in touch with their customers!  

Customer Retention and Satisfaction

Restaurant managers are sometimes unaware that customer relationships  are critical to a successful restaurant. The loss of a dissatisfied  customer is a huge cost.

  • On average, 50% of dissatisfied customers will complain to a front-line employee
  • Only 1% to 5% of dissatisfied customers will escalate their complaint to a manager
  • 91% of dissatisfied customers will not buy again from a company that displeased them
  • Complaining customers whose complaints are satisfied are significantly more loyal than customers who have never been dissatisfied

When a customer disappears the most controllable cause is dissatisfaction. Contacting an inactive customer repeatedly and with increasingly attractive offers to become active again is the most effective marketing expenditure a restaurant can make.

When Active Customers Become Inactive

Point of Success offers reports detailing which previously active customers have not ordered in a specific period of time.  This information permits contacting of customers with coupons and other  enticements to order again. When active customers stay inactive even  though they have been offered generous incentives, 

it’s time for a  manager to contact the 

customer personally. 


 

Early Warning of Food Quality or Staff Problems


Inactive customer follow-up gives a manager first-hand experience with customer complaints. An informed manager can easily judge the quality of their restaurant’s food and service, then make changes to keep customers happy. Generous problem-solving attention from a manager is often all that’s needed to transform a dissatisfied customer into a 

raving fan. 



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